I am in the same boat, and the stretch marks happened while exercising!
That was a fun surprise.
So, I'm in the process of dropping weight (20 lbs to go!) and with summer rolling around I would like to be able to make those suckers near invisible to the naked eye. Even by Summer 2011. There are a million products out there so I don't know which to purchase - and Palmer's cocoa butter is a joke.
If you all have some tips or recommendations of products -- let me in! I'm near willing to do voodoo, lol.
I've got some deeper, reddish ugly ones on my tummy and on my sides and thighs that are whitish but very visible. I heard tanning helps reduce the appearance, the lady at my salon told me she tanned at her baby belly stretch marks became hard to see.
Ugh, I just want to feel beautiful in a bikini again.