A lot of times these docs have a lot of overhead so they can create spa-like atmospheres, have multiple assistants, serve organic and/or gourmet food and drink to their "guests" or "visitors" (we know the word as patients
), glossy advertisements, extensive radio ads, etc.
I have personally heard some celebrity docs say if they charge more and can present themselves in a way that their office seems superior, patients think they will get better results. Laughable, in my opinion. A lot of docs take themselves way too seriously, and they think if they do, others will as well.
I will admit it is nice to go to an office where you are treated well and the atmosphere is nice, but the comfortability of the office is no indication of the surgeons technique, expertise, or patient satisfaction level. Do not assume higher prices and swankier offices mean perfect results, nor should you assume that a low price is the quick and easy fix.