Robyne I think you hit the nail on the head here with another case of "direct marketing" LOL
That's a good point you made about delaying their show. You're right now that I think about it there was several months between the end of the last season of the Kardashians and the start of their new show. That's normal for scripted shows but with reality series they normally don't go that long between their oh so short seasons of only 8 or 10 episodes.
Anyway based on Lamar proposing to her after 4 weeks it appears that direct marketing worked pretty well!