Showing up first in a search does not imply excellence. Many surgeons as well as business owners pay to have ads on search sites like Google, so they appear first, and get more hits.
One excellent surgeon I know has a dermatologist as his partner. As far as skin care and hair styling, that is not customary. It appears Dr. Roy Kim is trying to create a spalike atmosphere.
He has too many "specialties" which is not humanly possible. One of the models on his site has awful trout pout, and looks like she is under the influence. I also do not like a lot of his before and after photos.